Advertising Done Right
Today we planned to discuss the 5 Benefits of Having the Facebook Pixel on Your Site, but Shalom had other plans… So We Covered 3 Benefits:
1) Allows Facebook to Optimize Conversion Based Ads
2) You Can Target People That Were on Specific Pages or Converted (Even if They did not Convert from an Ad)
3) Create Lookalike Audiences Based on Where People Spent Time on Your Site or Converted
4&5 have to do with organic reach, but unfortunately the floor needed sweeping…
With special guest Shalom Ratz
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