After you understand the Law of Diffusion of Innovation then it’s a lot easier to build a business by focusing on the innovators and the early adopters. 1,000 True Fans Article Comments comments Related postsOne Facebook Pixel, Two WebsitesSpeak your Customers’ LanguageAutomation is Killing Social Media – Marketing EssentialsWhich Businesses Should be Running Facebook Ads?Understanding Competition in BusinessStart with the Audience Not the Product