One Facebook Pixel, Two Websites
Understanding how Facebook’s algorithm works is crucial to understanding what you need to do to get your posts seen by more people.
Since creating this video I actually spoke to Facebook and learned that recency of the post includes engagement with the post, so even a post from weeks ago, that recently got likes and shares will get put back into feeds.
Buffer’s Tweet:
Top 4 factors in Facebook’s algorithm:
– Recency of post
– Likes + comments + shares
– Interaction rate w/ page
– Interaction w/ post type— Buffer (@buffer) May 28, 2016
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