Learn the lifetime value of a customer per platform using Excel. Formulas we use on excel: VLOOKUP SUMIFS – even though I said SUMIF (without the S) in the video COUNTIF Comments comments Related postsOne Facebook Pixel, Two WebsitesSpeak your Customers’ LanguageAutomation is Killing Social Media – Marketing EssentialsWhich Businesses Should be Running Facebook Ads?Understanding Competition in BusinessStart with the Audience Not the Product