How to Get Ready For Running Ads
Earlier we spoke about a way to get your organic posts to be seen by more people, have a content campaign running that gets engagement for very cheap. Now, it’s time to take that to the next level.
To gain the trust of your audience you should run several content campaigns at the same time. Target a small group of highly engaged people (based on the results of your earlier testing) with several pieces of content and allow them to read and engage with all of them. That way you are slowly building trust with them so that they will be willing to dig deeper into your site.
This method can be much more costly in the short term but in the long term it can create a tribe (this term is used by many marketing gurus (most frequently from Seth Godin) to mean a group of people who will be loyal to your brand) of people that will willing come back on their own for more content, they will just at the opportunity to meet sold to, and they will be your most loyal customers.
Once they have seen your fantastic content enough they will trust that it is worthwhile to read. After this happens your organic posts will be seen by more people, even beyond the target group that you advertised to. This tribe will see your products and be willing to buy even when they weren’t planing on it.
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