One Facebook Pixel, Two Websites
At the end of the day, even if you assume all else is equal when simply comparing the cost per click between Facebook ads and Google Adwords there is no competition.
In fact, I have a client who was part almost 25x more per click on Adwords than he was on Facebook. At the moment he is getting a $.17 a click on Facebook in comparison to $4.11 on Adwords last month.
So, if for no other reason than simply more eyes on your landing page there is a reason to at least test Facebook ads to see how it compares to Google ads.
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