Create Content for People Not Platforms – Marketing Essentials

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Create Content for People Not Platforms – Marketing Essentials

So many marketers look at platforms and try to figure out how to “hack” the platform in order to get more reach. Whether this is done by creating content that appears higher up on the feed or content that appeals to the readers senses these are just tricks to get more eyes on your posts.

Instead of focusing on platforms marketers need to focus on the people they are reaching. When you create content for people the marketing will work itself out.