Final Thoughts on Email Marketing
After learning the Content tab we will explore the design tab of the email you will be able to control the colors, font size, line heights, and other settings in the email.
The first option is “Page.” After clicking on here the first option is the color of the email background. This is the color outside the 600 pixels of the email. I hate that the default is gray, so the first thing I do for any email is change it to white, you can do the same by making by typing in “#ffffff” into the box. This is also the place to
The next thing is that you can add is a border around the email, this will create a box around the entire email (around the 600px).
Underneath that Mailchimp allows you to design how each of the Headers will look. I like using Header 3 either for Titles of Section Headers, so I usually edit only Header 3.
I am not going to tell you what your specific email design should look like, because every email should look unique to the company sending it. I happen to like black over the Mailchimp gray, so I will be switching the headers and body text to black, otherwise known as “#000000.”
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