Facebook Groups: Using Groups for Business

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Facebook Groups: Using Groups for Business

Last post I spoke about different types of groups. Everyone knows that they are great for personal use, but how can you use groups for business?

There are two answers, the easy way, and the hard way:

The easy way: Let’s say you are a pizza store in the middle of Nowhere. But Nowhere has a small group of the 300 people that live there. It is a private group for people to talk about the issues of the city, the events, and help each other out. This is a perfect place to mention (not too often, because you don’t want to bug your friends and neighbors) that there is a buy 1 pie get 1 free sale going on for the rest of the week, and you want them to know about the great opportunity.

NOTE: Many of these groups have a strict no ads policy, so make sure that the group you are advertising in won’t delete your ad, or worse, kick you out.

The hard way: Your business is a health foods store that sells online called BEAST FOODS to people who are super healthy. Meaning your target audience are people that do crossfit, pilates, eat vegan, or paleo, do parkour, etc etc. Now, make a group called the “BEAST FOODS Health” group. [In the description of the group it should have 1 paragraph about your company with a link (with some tracking codes if possible), and no other mention of it anywhere.] Then post interesting questions and facts to the group and tell the people on your page to join and invite their friends. This will lead to people joining that were originally out of your circle of influence, but you would not have been able to get to them.

Now you wait. Anytime that someone asks a question that you can answer you should give them one. Then the people in the group, if they follow the guidelines, will do most of the heavy lifting for you, but it takes a lot of time. As the posts become more popular more and more people will learn about your brand, and it will increase sales.

Every week on your Facebook page share a post from the group that is doing well to try to get more people into the conversation.