One Facebook Pixel, Two Websites
Many businesses look to their competitors to figure out what type of content to write. While this is a great idea, many times your competition may not actually know which type of content is best, so everyone will just be creating the same type of content that no one actually wants to read.
Using tools like Buzzsumo you can see what content created by your competition, and influencers in your space to see which types of articles are actually being shared by potential customers. This drastically improves the chances of your followers engaging with your content.
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