One Facebook Pixel, Two Websites
We have spoken about the Facebook Pixel multiple times. Using the Pixel allows you to find potential customers similar to your current customers, using a lookalike audience. Google doesn’t have this ability.
In addition, with the Pixel Facebook can attempt to specifically target people in your audience that are most likely going to convert, Google doesn’t have this.
Lastly, the Facebook Pixel allows you to target people based on if they have converted for a specific goal, but haven’t converted for another goal, Google can’t do this as well or for anywhere near the price Facebook can.
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