The True Power of Twitter – Marketing Essentials
The next tab we will explore is the Settings tab. The first section to explore is the General Settings of the site. On the top of the page you name your site and write the tagline for the site. This is important for just one reason, on your Home Page this is the default title tag. For my site the name of the site is Ratz Pack Media and the Tagline is “Giving you a unique voice in the crowded media world.” So the title tag of my home page is “Ratz Pack Media | Giving you a unique voice in the crowded media world.“ In fact if you go to my homepage, RatzPackMedia.com, and hover over the tab that is exactly what you will see. This tag is very important for SEO. Of course if you are using the Yoast SEO plugin you can overwrite this information on the Home Page.
The next two boxes is the WordPress Address and Site Address, I would just make sure these are the same URL, if they are that’s great, if not then check why. This usually means that your website is actually sitting in a folder on the website, so every page may be URL.com/blog/ followed by the actual title of the post.
Next is the email of your site, and is basically only necessary to get updates about new users on the site. Next is Membership, which adds a button to your login page that allows anyone to create an account, then you can choose what the default role for any users that sign up, this option only actually matters if you have the check mark above it checked.
Below that allows you to tell the WordPress what time zone you are in and you want to display date and time on your site. Many blogs by default will display the date and time on every post, or possibly include it in the URL. This is also important for when you are scheduling posts, because you may think you are scheduling for EST but you are actually scheduling for PST.
Under that is which language the site is in. This is really important for a few reasons. One, let’s say your site is in a language that reads from right to left (e.g. Hebrew, Arabic, etc.), the only way for WordPress to know to display everything from right to left is to switch languages. Also, if you are writing in French, but aren’t telling WordPress it probably means that Google won’t know either and you will probably not rank very high for French searches. Lastly, it changes the entire WordPress interface into that language. So if you are German, and you don’t understand English so well, you can easily change to German here, then it will be much easier to get around in the backend.
The next section we will look at is the Writing settings of the site. The first thing WordPress asks is if you want to automatically change emoticons as emojis, so that 🙂 will look like the smiley face we all know and love. The next check mark is if WordPress should automatically fix minor issues with the code, and in the WordPress manual they advise turning this on.
In the next section is there are two questions for how Posts should be created by default. You can choose the category and Format that new posts are created in. So if most of your new posts are placed in your “Blog” section then simply select that category from the drop down, and if your normal post is in a video format then select that from the options below.
Under that WordPress gives you an option of emailing draft posts straight to WordPress. Most people won’t do this, so instead of writing instructions, read about it here to learn more.
We will continue going through the Settings Tabs tomorrow.
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