One Facebook Pixel, Two Websites
Businesses focus on the wrong things when considering if they should be running paid campaigns or organic campaigns.
Instead of trying to deciding which type of campaigns to run, you need to figure out what your true goals are.
Why do you really want people to come to your site? Is your goal to get people to just show up and go into your marketing funnel or are you trying to build a long time brand that gets people constantly coming back for more? With this in mind the question is “what is the best way to fulfill your goals?”
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