How to Get Ready For Running Ads
So you want to start creating ads, the first thing you need to do is select which campaign you want to run.
These are the types of campaigns you can run:
1) Clicks to Website
2) Product Catalog Sales
3) Website Conversion
4) Post Page Engagement
5) Page Likes
6) Mobile App Installs
7) Mobile App Engagement
8) Desktop App Installs
9) Desktop App Engagement
10) Offer Claims
11) Event Responses
12) Video Views
Most of these campaigns are self explanatory, so we will not go through each one. The one that you will hopefully be using the most is Website Conversion Campaigns, which allows you to run ads to sign up for email lists or sell products. The more specific you can be with your goal the better, and it’s worth trying different campaigns and seeing how they work with your audience. Tomorrow will be ad sets where most of the work happens, stay tuned.
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