In our last tip I skipped over the section called “Activity.” I also mentioned that I may bring a different topic up later, digging deeper into who clicked on each URL. Most companies DO NOT analyze their statistics anywhere near as much as they should. For example, imagine if you had a list of 10,000 but…
Now that we have finished the campaign overview of the reports in Mailchimp we are going to move to the next important section of the reports, links, to analyze your click performance. [If you are using Mailchimp you will notice that I skipped over the activity tab, we may get back to this tab in…
In the second section of the campaign reports data Mailchimp tells you how many emails were successfully sent. This is just a precaution that Mailchimp takes to confirm that you are not just spamming people. If you got your list the right way this number should always be above 90%, but if you got the list…
Let’s begin with the report page of a campaign. On the top it will show the title that you gave that campaign. Under that it shows the list that it was sent to, the date and time, and the subject line of the email. Underneath this basic information it shows the open rate of that…