How to Get Ready For Running Ads
Facebook has a rule for text on the image of an ad. The rule is that 20% of the image can’t have words on them. Facebook won’t tell you that your ad will be denied, in fact it may even run for a little bit, but then it will be turned off once they realize you are going against this rule. They have other rules as well, like you can’t have a play button on the ad to make people think it’s a video.
Want to check if your photo will pass the 20% text rule? Click here to test out the grid.
Many companies hate these rules, because these rules significantly decrease ad engagement, and click through rates. Yet, Facebook forces these times very stringently. You may ask why. Why would Facebook stop an ad with high engagement and high click through rates that advertisers are prepared to pay for?
It’s because people engage with these types of posts, but don’t actually like them. Someone will now likely click on an ad with a video button on it, but then will be disappointed when they are sent to another site.
Facebook’s “biggest secret” is that they care most about how much users will enjoy their experience, giving them posts they actually enjoy. So if your ads don’t actually get people to interact without tricking them Facebook isn’t interested.
In fact, Facebook has lowered the power of posts that use phrases like “click here” “share this” “click like” etc. Because while it is true they it will get engagement, it is not good engagement.
Keep this idea in mind, Facebook wants you to give your audience value. As long as your posts are valuable to your audience it will get seen, it will get likes, it will get engagement. But, if you try to trick Facebook, to trick users, to trick the system it will backfire on you.
So, create good content and give it to your audience. Then give more good content, and more good content. You will see that doing things this way will help you in the long run, and pay for itself.
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