Final Thoughts on Email Marketing
Under your logo or branding or whatever you put in your header is called the body of the email. The first thing should be the best piece of content for the reader. Whether it is a picture, a teaser for an article or video, or anything this place is reserved for your best piece of content.
If you put anything else here you have just lost any chance of your audience actually reading this email and possibly every email from now on. So don’t screw this up or start with an ad or a pitch, give them what they want!
After this the rest of the email is up to you but I have several pieces of advise which we will look at starting tomorrow. Until then remember this:
“Start with your best foot forward, because if you start with your worst foot it may be your last step.”
Yes, I made up a quote, so what?
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