How to Get Ready For Running Ads
Whenever you make an ad set on Facebook they have a chart on the side that says the potential audience that are in the ad set, and the number of daily expected reach based on your budget.
Let’s explain that chart. Example: You are targeting your website visitors, you have a total reach of 100,000, and daily reach of 4,000-6,000.
The number 100,000 is the number of people that Facebook knows visited your site since you placed the code on the site.
The 4,000-6,000 is the number of people that you can reach daily based on the spend.
But, what if out of the 100,000 only 50,000 actually use Facebook on a weekly basis? Now, even though there are 100,000 potential viewers some of them will never ever see the ad because they never come to Facebook.
This makes your daily reach very important because you can learn the number of website visitors that actually use Facebook on a daily basis.
In addition, this number is important because it tells you how soon it will be before you have reached everyone in your audience. (If you reach about 5,000 a day and there are only 50,000 active Facebook users in the audience you’ll have shown the ad to everyone within 10 days and it will already be time to change it up.)
Another thing to keep in mind here is that the people who have not yet seen the ad after a few weeks are not going to be as active. The reason for this is because they didn’t see the ad yet because they haven’t been on Facebook for a week.
I hope all that makes sense. Basically, keep an eye on the total reach of the ad and the average view of the ad, to see if the same people are seeing the ad over and over again.
Comments
Related posts
