The Unsubscribe Form can be a Great Opportunity

The next three forms (which are all really one idea) that need to be edited are overlooked by most companies. The unsubscribe form, unsubscribe success form, and the “Goodbye” email are your last chance to stop someone from leaving your email list, never to return. Listen, if someone wants to leave let them, don’t make…

Let Your Readers Unsubscribe

Why are people currently subscribed to your email list? There is only one correct answer. I’ll give you a hint. If you think the reason is because you tricked them, you won’t let them unsubscribe, or anything else, you don’t understand email marketing, and also you may be doing something illegal. The only correct answer…