Earlier we spoke about getting seen in the news feed, but getting seen isn’t enough, you need engagement, and not fake engagement, Facebook has been working to eliminate fake engagement. (There used to be tons of viral posts like “Who will win the World Series for Yankees share this post, for A’s like the post, Facebook…
The average Facebook Ads Campaign is for conversations, which makes sense. I want to sell my t-shirt, so I advertise on Facebook to sell them, and each sale is a conversion. But sometimes it is worth paying for an ad for a totally different reason. We explained in the very first post that Facebook cares…
If you have read any articles about Facebook I’m sure you heard that many people say that Facebook reach is down. It is true, if you were on Facebook a few years ago most of your audience saw what you posted, but now it is impossible for that to happen. Too many people and businesses…