User Side of Facebook Part 4: Engagement isn’t enough

Earlier we spoke about getting seen in the news feed, but getting seen isn’t enough, you need engagement, and not fake engagement, Facebook has been working to eliminate fake engagement. (There used to be tons of viral posts like “Who will win the World Series for Yankees share this post, for A’s like the post, Facebook…

Introduction to the User Side of Facebook

We have gone through all of the basic steps of the business side of running a Facebook page, but we think that it is way more important to understand the user side of Facebook better. As we have said many times before, Facebook’s only desire is to show a user the best content for them, at the…