In my speech yesterday, at the Facebook Ads Summit, I spoke about the best way to approach awareness ads: 1) Target their pain points 2) Sympathize with them 3) Give them hope that there is a solution This image is the first page of “The Beck Diet Solution”. In 3 paragraphs the author nails every…
I have read over 200 non-fiction books since 2015, it started at just business, but then kind of went everywhere. 1) “Sapiens” and “Homo Deus” are both the most thought-provoking books I ever read. 2) Some of the best business books I ever read “Think Like a Freak” “The Upside of Irrationality” “Breakthrough Marketing” “Principles”…
Today we planned to discuss the 5 Benefits of Having the Facebook Pixel on Your Site, but Shalom had other plans… So We Covered 3 Benefits:
Facebook is constantly making small aesthetic changes to the site and app. Today we discuss the new business page layout and why these changes will hopefully effect how many companies do business on Facebook.
Last week we spoke about how to use hashtags on Twitter to get your tweets seen. Today we will talk about how to use the same method to be seen on Instagram.
Let’s discuss the pros and cons of having a business page on Facebook and Instagram. Spoiler alert: It’s worth switching!
This week I am going to discuss why I believe most businesses should be putting the bulk of their money into Facebook ads. Today’s video discusses the key differences between the two platforms, and tomorrow we will start to discuss the benefits of Facebook.
Facebook’s Ad Manager was originally designed to allow you to manage your ads, it isn’t meant to design ads. Since it was so easy to use Facebook has made it possible to create ads within the platform, but using it to create ads will lead to a loss in a lot of time, money, and proper targeting and testing.
Today we will cover the last two features that we have left to cover when discussing editing snaps. The first feature is filters. Snapchat has several filters that are specific to your location. So if you are in a big city, at a big event, or at an important location, Snapchat has filters specific to these…
The next tab we will look into is the reports tab. A few things to remember before jumping into specifics. Mailchimp likes telling you averages of other companies in your space, ignore them, the only numbers you are competing against are your own. If is good to note normal numbers, but at the end of the…