Whenever you make an ad set on Facebook they have a chart on the side that says the potential audience that are in the ad set, and the number of daily expected reach based on your budget. Let’s explain that chart. Example: You are targeting your website visitors, you have a total reach of 100,000, and daily…
I like to call the next audience group “magic.” Let me explain the power of Facebook. Facebook knows everything about you. Everything. They know what articles you like, and no, I don’t mean what you “like” I mean what you actually enjoy. How do they know what you enjoy? Besides Facebook knowing everything you like,…
The next audience to look into is your email list or phone list. With Facebook you can take a list of phone numbers, email addresses, Facebook IDs, or mobile advertiser IDs and connect it to automatically to existing accounts on Facebook. Then you can target those people with special ads just for them. This is a…
The next audience set that is worth looking into has an important contingency. If you built your page the right way then this audience has amazing potential, if not then they are just as useful (or possibly worse) to you as total strangers. This audience is the people that like your page. If they are…
Targeting website visitors could be used as a very powerful tool. Simply place the audience pixel into the header of every page of your website and Facebook will track anyone that goes to any page. NOTE: To create a pixel go to Ads Manager, click on the Tools drop down menu and select Audiences. Here…
Audience targeting is the not so secret weapon of Facebook advertising. It is the reason why 9 times out of 10 Facebook is the best place to put your advertising money. I would advise trying several audiences every time you run an ad. At the beginning it is worth trying many separate audiences so that…
Ad Sets are where your ads success really comes from, so it is definitely worth putting in some time to make sure this is done right. This is the list of all of the things you will be setting up in the Ads Sets: 1) Amount of Money 2) Dates for the Campaign 3) Conversion…