Two Features in the New Update
Just like Facebook groups can be used for business, creating groups on Cyber Dust can be great for your business. If you create a group that allow people to discuss questions having to do with your business. For example, if you are opening eSports bar you could create a group that are fans of eSports, let people openly talk about eSports and sports in general, and ask them to invite their friends who also care about this subject.
At this point you can let the group grow on it’s own. Then, try to moderate the group with a daily question, insight, or thought to keep the conversation going and not have people go off topic.
Something that I have noticed about groups is that many times I will scroll to my groups section and see that there are 99 messages (the highest the number gets, for some reason in the new version the number stops at 46, that’s weird right?) and I will be intimidated to open it, because it is unlikely that I will be have time to read through the entire conversation I am sure there are others who have this issue, which leads many people to simply not go into certain groups. For this reason you should try to limit the amount of people to the group, possibly making several small groups of 10-15 to keep the conversations interesting and on topic. After some time you will have built the perfect audience to pitch your business to.
There is a similar tactic when creating blast lists. A blast list is a list that you make that allows you to segment the people that your public blasts get seen by. So, you can have a list that is exclusive to your co-workers, your clients, or even a blast list of potential clients. By creating these lists it allows you to target specific people with specific deals and opportunities.
There is just one thing you should be careful about when using blast lists. If you decide that you want your content to only be blasted to the people that have specifically asked for it it is likely that you are missing out on a large audience who may actually be interested in your content, but they don’t even know it exists. So, while you can create a list for people who have specifically expressed interest, you need to make sure that you are informing people that they have the option to join these blast lists, so that they can have the same access to the information.
Mark Cuban actually advised using blast lists to remember people’s names. If you find it hard to remember someone’s name you can make a blast list with their name and add them as the only user and then whenever you need to message just blast them.
To be honest, I personally never used blast lists. The reason is because I know that the average person does not have time to read all of their blasts, but the average person will read every one of their dusts. If you want someone to interact with you don’t expect them to read the blast that you sent them. It is always worth it to send each person you want to talk to a personal dust, it is so much more likely that they will see and respond to the message that it is well worth the time and effort.
On that subject, when someone follows you it is a good idea to personally dust them thanking them for following you and start a conversation with them. The personal touch will raise the chances that they will respond to you, that they will recognize your username and profile picture while quickly scrolling through the blast list, and will give them a positive feeling about you and your business. I have personally messaged almost every single one of my followers (I apologize to the ones that followed me in the last few days, I will follow you back and reach out to you, unless you beat me to it) and throughout all of my time on Cyber Dust only 1 person took my reaching out the wrong way.
Obviously, you shouldn’t try to sell someone your product when reaching out, you should trying to build a relationship, that is what Cyber Dust is all about, building relationships.
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