I have mentioned these ideas for email marketing several times in passing but I want to dig deeper into it. Here are some easy and practical tips on how to get a significantly higher click rate. Pay attention all of these have a proven track record! Don’t put the content you want the most clicks first,…
In our last tip I skipped over the section called “Activity.” I also mentioned that I may bring a different topic up later, digging deeper into who clicked on each URL. Most companies DO NOT analyze their statistics anywhere near as much as they should. For example, imagine if you had a list of 10,000 but…
Now that we have finished the campaign overview of the reports in Mailchimp we are going to move to the next important section of the reports, links, to analyze your click performance. [If you are using Mailchimp you will notice that I skipped over the activity tab, we may get back to this tab in…
In the second section of the campaign reports data Mailchimp tells you how many emails were successfully sent. This is just a precaution that Mailchimp takes to confirm that you are not just spamming people. If you got your list the right way this number should always be above 90%, but if you got the list…
Let’s begin with the report page of a campaign. On the top it will show the title that you gave that campaign. Under that it shows the list that it was sent to, the date and time, and the subject line of the email. Underneath this basic information it shows the open rate of that…
The next tab we will look at is really important, and most likely overlooked by way too many companies. Nowadays 60% of all internet use is done on mobile, so it is very likely that you should be concerned with how your email newsletter looks in mobile. I would advise getting your hands on an Android phone and an…
The next thing that needs designing is the header, body, and footer. All three of them have the same features that can be changed the text style, text, and link. Much like the rest of the email, you should fit this style to your website, so if having a background matches your style, then give…
After learning the Content tab we will explore the design tab of the email you will be able to control the colors, font size, line heights, and other settings in the email. The first option is “Page.” After clicking on here the first option is the color of the email background. This is the color…
After you have selected which template you want to use it’s time to start designing. Before I get there let me explain what you see in front of you. On the left side you see what your email currently looks like. When someone opens their email this is what they will see. On the right…
The next step in setting up your email is choosing your template. I am not going to tell you that there is one right template to choose, since every newsletter should feel special based on the company sending it. I like to choose the first one called “1 column” it is simple to work with…