I don’t think I have spoken enough on here about how much I love reusing content. I mentioned in my article of things I learned from Gary Vaynerchuk. I mentioned that he reuses content about 10 times. This is something every business needs to learn how to do right so that you can spend the least…
Now that we have discussed all of the tools and options on Instagram it is time to talk Instagram psychology, because you need to understand who is using it and how they are using it. First, who is using Instagram? According to the stats, there are over 400 million active monthly users on Instagram. They…
The next tab we need to look at is the activity tab. The tab that has all of your followers, favorites, and tagged posts is boring. Obviously, if someone tags you, you should respond, but that is common sense. The second tab of the activity tab is way more interesting. When you swipe right, to the “Following” section of…
This will most likely be the most important post you will read about Instagram, so pay close attention. When you post there are two types of people that you are trying to reach, your current followers and your potential followers. Whenever you post, you must realize that every post has a good chance of seeing…
The next tab we will look at is the search tab. I know it’s not really its own tab but it will become its own tab when you search. The search tab can be used in a few different ways. First let’s talk about what you will see when you search something. On the first screen you will see…
The next thing we will talk about is the discover tab. The discover tab is very interesting. You may not notice this but the most popular posts of the day are not shown here. What you see here is a list of posts that you specifically may be interested in. You will see posts from people…
In our last tip we spoke about the five pages that people can see. Let’s first talk about the home page. The home page is where you can you see the posts of everyone you follow. How do you choose who you want to follow? Just like Twitter following someone will most likely lead to…
Back in August Instagram began to allow non-square images and video. If you take a photo within Instagram the photo will be square, but if you upload a photo or a video from your camera roll it can be portrait or landscape instead of square. Yesterday I mentioned that a photo should be square. It…
Instagram was released on October 6, 2010. By that December that had over a million users on the platform. Fast forward to today, the app has over 400 million active monthly users. Most of us had never even heard of the platform when Facebook bought it in April 2012 for a $1 billion. Many people…