Twitter’s Most Underrated Tool, Lists

I am sad to say that I do not use this tip at all… Twitter has a highly underrated feature called lists. They are a great way to organize your favorite twitter accounts. This is a great tool to track what your competition is tweeting about, and you will never miss a tweet of theirs…

The Unsubscribe Form can be a Great Opportunity

The next three forms (which are all really one idea) that need to be edited are overlooked by most companies. The unsubscribe form, unsubscribe success form, and the “Goodbye” email are your last chance to stop someone from leaving your email list, never to return. Listen, if someone wants to leave let them, don’t make…

Mailchimp’s Opt-in Confirmation Email

The next form that you should edit is the “Opt-in confirmation email.” Before we get into what to change let me explain this email. Due to the spam laws we spoke about earlier Mailchimp added an extra layer to to prevent anyone from adding random people to email lists without their consent. The way Mailchimp…

Mailchimp’s Final Welcome Email

After you set up the subscribe form there are still plenty of forms that need to be edited. The most important one is the “Final welcome email.” This email gets sent automatically to the subscriber upon completing the sign up form. You have 3 options here: Edit this email to say something more interesting, but…

Setting up Forms in Mailchimp

After you have set up your list there is a very important step that most companies skip before sending an email, setting up the forms in Mailchimp. Go into your newly created list, click on “Signup Forms” then “General Forms.” Here you will find a drop down menu of all of the Mailchimp forms that…

Mailchimp Lists and Groups

Mailchimp has two ways of organizing subscribers, lists and groups. Groups are basically just smaller groups within a list, so a list can have several groups, but when a person is on two difference lists Mailchimp considers that person as two completely different people. As an example of when to use each, if you have a…