Earlier we mentioned that Facebook has a rule that a photo for an ad cannot contain more than 20% text. The reason for this is because Facebook thinks text causes users to take more action. While this rule is true for photos this is not the case for videos. So, why not make a short several…
It’s time to learn about micro-advertising. It’s the idea that you can test your target audience in small groups to see how they perform before putting big money into a campaign. Imagine in the time, not so long ago, when TV ads were huge, someone comes to you and says that you can advertise to several…
Earlier we spoke about getting seen in the news feed, but getting seen isn’t enough, you need engagement, and not fake engagement, Facebook has been working to eliminate fake engagement. (There used to be tons of viral posts like “Who will win the World Series for Yankees share this post, for A’s like the post, Facebook…
We were going to talk about engagement today, but noticed something BRAND NEW (this post was originally written in July) on certain pages that we want to address while it is still new. We were on one of the pages that we manage and we noticed a new notification from Facebook. The statement said “Very responsive…
According to the data there are 1.49 billion monthly users on Facebook of which 65% claim to be daily users. Let’s assume each person is following 500 people and the average person posts 3 times a day. This means that an individual on Facebook can see up to 1,500 different posts a day. According to…
When a Facebook user signs up for events or offers Facebook reminds them several times without you having to do anything. Remember this when sending people reminders that Facebook is already telling your followers, so don’t bug them about it. If you forget this and keeping reminding people it will probably frustrate them. In addition, companies tend…
We have gone through all of the basic steps of the business side of running a Facebook page, but we think that it is way more important to understand the user side of Facebook better. As we have said many times before, Facebook’s only desire is to show a user the best content for them, at the…
Last post I spoke about different types of groups. Everyone knows that they are great for personal use, but how can you use groups for business? There are two answers, the easy way, and the hard way: The easy way: Let’s say you are a pizza store in the middle of Nowhere. But Nowhere has a…
Facebook groups are a very funny feature. Years ago Facebook turned off the ability to add all of your friends to pages at once. For a long time this was not turned off on groups, but while it was eventually turned off it is still possible to add someone to a group without their permission.…
There is an incredibly obvious way to get people to recognize your brand and be willing to buy from you that most people aren’t prepared to do, and it just to act how Facebook wants you to act. Imagine if your posts were all articles your audience was interested in reading about topics that weren’t…