How to Upkeep Your Facebook Ads – Marketing Essentials
After setting up your Facebook ads there is a upkeep to be done.
7 Steps to Finally Master Facebook Ads
Step 1: Who should you target? The sad truth is that if you were to ask most businesses who their target market is they would reply “everyone.” But, everyone doesn’t want your product. Most companies are not Coca Cola, Facebook, or Google. In fact, these companies aren’t for everyone either. Some people love Pepsi more…
Everyone Hates your Facebook Ads! (Video) Marketing Essentials
Everyone Hates your Facebook Ads! – Marketing Essentials Make Facebook Ads great again. Posted by Ratz Pack Media on Tuesday, January 5, 2016 Way too many companies are using Facebook Ads the wrong way. The key to success with Facebook Ads is all about testing small groups of highly interested people before you start spending…
Browsing to Buy Tip 2: Create a Tribe
Earlier we spoke about a way to get your organic posts to be seen by more people, have a content campaign running that gets engagement for very cheap. Now, it’s time to take that to the next level. To gain the trust of your audience you should run several content campaigns at the same time. Target…
Browsing to Buying Tip 1: Get their Email Address
Yesterday we spoke about how to get people on Facebook, who are not in a buying state of mind to actually buy from you. Here is one great way to get people to buy. While a person will be hesitant to give over their credit card number on Facebook they are much less hesitant to give…
Transition from Browsing to Buying
There are hundreds of millions of people who use Facebook on a monthly basis. In fact, Mark Zuckerberg announced through a post and a video that on August 27th one billion people used Facebook. Yet, I have not met even one of those people that came to Facebook with the intention of buying something. Do…
Are like campaigns a total waste?
Many people will tell you that running a like campaign is a total waste of money because everyone that will like your page will be totally useless to you. People claim that everyone they get is from a “like farm” in Africa (a place filled with computers and some people logging into fake accounts to…
When advertising keep it as simple as possible
When advertising anything the amount of steps to get to convert should be as little as possible. If you want to give away an eBook for an email address then you should send people to a landing page with as simple instructions as possible. Tell them exactly what they are getting and make the process…
Advertising for Engagement
The average Facebook Ads Campaign is for conversations, which makes sense. I want to sell my t-shirt, so I advertise on Facebook to sell them, and each sale is a conversion. But sometimes it is worth paying for an ad for a totally different reason. We explained in the very first post that Facebook cares…
Understand what Potential Audience Means
Whenever you make an ad set on Facebook they have a chart on the side that says the potential audience that are in the ad set, and the number of daily expected reach based on your budget. Let’s explain that chart. Example: You are targeting your website visitors, you have a total reach of 100,000, and daily…